Marketing Mastery (MBA Core Course)
The Marketing Mastery: Crafting and Delivering Your Value Proposition course focuses on the core principles of marketing, from crafting a compelling value proposition to identifying target markets and developing effective strategies. Participants will explore the marketing mix (4 Ps) and learn key digital marketing techniques to connect with customers and build a strong brand. By mastering these fundamentals, business professionals can create consistent messaging that resonates with their audience. Finally, this course contains a 5 question multiple-choice quiz and is estimated to take 1 hour to complete.